A Road Map to Rising in the Consumer Satisfaction Index Essay

A Road Map to Rising in the Consumer Satisfaction Index - Essay Example Such an outlet could have a day's inventory of sales for each product, which could be replenished on a daily basis, and have an additional provision for special real-time deliveries from relevant plants for any products that may be out of stock. The latter should be a most uncommon incident, since time series data of sales of mature products should help us predict daily sales by product with reasonable accuracy. The second immediate step would be to introduce apron control for vehicle movement within the site, with radio communications with each driver. A person from stores could control all vehicular movement within the site, with priority for deliveries to the finished goods store which I have proposed. Each plant should receive its full bills of materials in time for every batch of production. The finished goods inventory and the provision of the bills of materials at plants can both be achieved by a standard enterprise resource plan (ERP) software. We would need to train sales, stores and production personnel to operate the ERP, and maintenance responsibility could rest with the IT function. It is a fairly well established system that does not need top management time.

CRM Assignment Example | Topics and Well Written Essays - 2250 words

CRM - Assignment Example This system will be available to the customers over the internet where they directly send their requests therefore maintaining an interactive customer experience thus enhancing customer satisfaction (Peelen 108). However, the primary goal of the system I am proposing for XYZ Corporation is to increase profits and reduces the costs incurred by the customers in accessing the products. The CRM system will also enable the corporation to track the online actions of the consumer thus it will possible to determine their future moves. The system will also be able to send direct emails to customers. The first step towards implementation of the CRM will be creation of a customer database which is the foundation of the customer relationship activity (Annekie and Adele,57). The homegrown systems used at XYZ Corporation will help in gathering the customer information for the already existing customers. The catalog will consist of data about the customers such as their transactions like the purchase history, price paid and the delivery date. The database will also contain the customer contacts that will be extracted from the homegrown system for the existing customers. Descriptive information will also be included in the database for the purpose of data analysis. The database will be integrated with the CRM system to be implemented such that the data stored on the database c an be accessed through the system. Capturing all the data related to the customers will help XYZ corporation management in understanding the needs of their customers thus; they can focus their production on the customer preferences (Annekie and Adele, 66). It also helps the management understand the customer trends thus they can identify the customer potential. Having a clear understanding of the customers will also help in maximizing profits. By considering all the needs and preferences of the customers,